IXDEOLOGY™ represents my personal design methodology towards simplifying complex user-centric product design needs. Each core principle contributes to the harmony of these needs, by balancing Facts, Form, Function, and last but not least, a bit of Fun - for that extra unique factor - in all processes of defining a simplified engaging experience design.
From high-level digital product definition processes such as: analysis, strategy, ideation, to design direction & visualization in multi-fidelities, this is a behind-the-scenes look at some of my most recent projects in the field of User Experience across a variety of industries.