Healthcare Guidance
Description
SCAN - a medicare related health plan insurance company - wanted an entirely new online presence focused on all their user types: prospective members, joined members, providers, care givers and brokers. From strategic storytelling, information design to disability compliance within the user experience for a responsive online space including content, community, resources and smart guidance tool design. Designed the foundation and smart tools for the site and guided UX team in further iterations.
- Key Contributions & Implementations
- Mobile-First approach to information design & architecture
- Architecture based curated storytelling for initial content
- Responsive schematic layout for device scalability
- Concierge based curated funneling of content for user types
- Smart tools for researching networks & physicians
- Member accounts and retaining options
- Community engagement & lifestyle magazine
- Modular content blocks based design for CMS integration
- Additional strategies for external sites & campaigns
- Processes & deliverables
- User research & anlysis
- Strategies for product information & brand ecoshpere
- Road-mapping feature list
- Ideation for concept expansion & client interaction
- Information architecture & initial copy for storytelling
- UX design via wireframes & storyboarded scenarios
- Interaction design scenarios
- Direction & managing iterations for UX team
- Defining functional specs for development hand-off